In the old world, an excellent reputation was enough. In the new one, people still trust what their friends say, but they also trust what the internet confirms.
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People follow people, not titles. Titles may capture people's attention and earn them a second look, but they are common and numerous, especially if someone else holds the same title in the same industry. Where should one focus their attention when attention is a high-value commodity in a competitive and noisy space?
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Before a parent calls your office, before a patient fills out your intake form, and before anyone enters your clinic, they've already searched your name, read your reviews, and visited your website or Instagram page.
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